Computer Sales London

Much more than a 'UK Discount Laptop Shop'

Additionally, the Company offers an array of services to support its customers' online initiatives. The Company's direct model offers in-person relationships with corporate and institutional customers, as well as telephone and Internet purchasing, built-to-order computer systems, telephone and online technical support and onsite product service. The Company sells its products and services to large corporate, government, healthcare and education customers, small-to-medium businesses and individuals.

Purpose of the Company

• Design and performance of electronic hardware and software types of services in the areas of direct marketing and distribution, particularly using modern multimedia and communication systems;
• Development, manufacture, distribution and support a complete range of PCs and software in the area of electronic data processing, particularly in the area of business transaction settlements between the users of modern multimedia and communication systems ("e-commerce") as well as consulting and training for users that make use of such products;
• Research, development, creation and operation of virtual purchasing facilities with the help of modern multimedia and communication systems

Business Strategy
The Company's business strategy is based on its direct business model. The Company's business model seeks to deliver a superior customer experience through direct, comprehensive customer relationships, cooperative research and development with technology partners, computer systems custom-built to customer specifications and service and support programs tailored to customer needs. The Company believes that the direct model provides it with several distinct competitive advantages. The direct model eliminates the need to support an extensive network of wholesale and retail dealers, thereby avoiding dealer mark-ups; avoids the higher inventory costs associated with the wholesale/retail channel and the competition for retail shelf space; and reduces the high risk of obsolescence associated with products in a rapidly changing technological market. In addition, the direct model allows the Company to maintain, monitor and update a customer database that can be used to shape future product offerings and post-sale service and support programs. This direct approach, combined with the Company's efficient procurement, manufacturing and distribution processes, allows the Company to bring relevant technology to its customers faster and more competitively priced than many of its competitors.

Custom-Built Computer Systems
The direct model is based on the principle that delivering custom-built computer systems is the best business model for providing solutions that are truly relevant to end-user needs. This concept, together with the Company's flexible, build-to-order manufacturing process, enables the Company to achieve faster inventory turnover and reduced inventory levels and allows the Company to rapidly incorporate new technologies and components into its product offerings.

The Internet
The Company is committed to refining and extending the advantages of its direct model approach by moving even greater volumes of product sales, service and support to the Internet. The Internet, perhaps the purest and most efficient form of the direct model, provides greater convenience and efficiency to customers and, in turn, to the Company.

Comprehensive Customer Relationships
The Company develops and utilizes direct customer relationships to understand end-users' needs and to deliver high quality computer products and services tailored to meet those needs. The Company establishes direct relationships with small-to-medium businesses and individuals, through account representatives, telephone sales representatives or Internet contact. These direct customer relationships provide the Company with a constant flow of information about its customer's plans and requirements and enable the Company to weigh its customer's needs against emerging technologies.

Custom-Tailored Service and Support Programs
In the same way that the Company's computer products are built-to-order, service and support programs are designed to fit specific customer requirements. The Company offers a broad range of service and support programs through its own technical personnel and its direct management of specialized service suppliers. These services range from online support to onsite customer-dedicated systems engineers.

The Company believes that it has significant opportunities for continued growth in all parts of the world, in all customer groups and in all product categories, ranging from enterprise systems, such as network servers, high-end workstations and storage, to home PCs.

Product Development
The Company's product development efforts are focused on designing and developing competitively priced computer systems that adhere to industry standards and incorporate the technologies and features that the Company believes are most desired by its customers. To accomplish this objective, the Company must evaluate, obtain and incorporate new hardware, software, storage, communications and peripherals technologies that are primarily developed by others. The Company takes steps to ensure that new products are compatible with industry standards and that they meet cost objectives based on competitive pricing targets.

Products and Services
The Company offers a wide range of products and services, including desktop computer systems, notebook computers, workstations, servers and storage products, as well as software, peripherals and service and support programs. The Company enhances its product offerings with a number of specialized services, including custom hardware and software integration, leasing and asset management, network installation and support and onsite service. The Company's direct relationships with customers and its extensive online capabilities via www.klcomputers.co.uk enhance service delivery. The Company is further developing its service capabilities with Internet-based services that enhance the customer experience.

Hardware ~ Downloads ~ Special Offers ~ Support ~ Computers ~ Laptops ~ Web Design ~ Websites ~ Networking ~ Internet ~ Monitors ~ Printers ~ Laptop Parts ~ Scanners ~ Speakers ~ Floppy Drives ~ CD Drives ~ Zip Drives ~ Hard Drives ~ Video Cards ~ Sound Cards ~ Memory ~ Motherboards ~ Processors ~ Coolers ~ Cases ~ Keyboards ~ Accessories ~ Modems ~ Network Equipment